Do everyone a favor and consider colors for your website
right from the start. Colors play a major role
in what the site should look like in your opinion.
If you don't care, which some people don't, then just
take a few moments and surf the net to find some sites
that appeal to you.
why those web sites you frequent appeal to
you so much and then communicate that to your designer.
The site developer can then attempt to create a page
in the same format.
Do some rough sketching on paper of what you think
your site should look like. You don't
have to have a degree in art to come up with usable
presentations. It can be as simple as a
rectangle on paper representing the computer screen.
A square here and there can pose as images and
lines across the page can represent text.
If you wish, use different color crayons to represent
the true colors you have chosen and perhaps a
title across the top. Something as simple
as that can do wonders in communicating an idea.
Start working on your site's content now so
it's ready before website development begins.
Without relevant content, your site becomes an image
fest--which search engines don't take kindly to.
Decide on keywords and phrases that would draw interested
Internet surfers to your website. Choose words
and combinations of words that you can picture Internet
surfers typing into a search engine to find your website.
If you don't already have logos and other graphics
(images), start thinking about what you want them
to look like and whether they will be photographs
or images developed using a graphics program.
If you're somewhat tech-savvy, try to save photographs
and other images with extensive color transitions
you plan to use on your website in the .jpg format
(or extension). Save images that do not have
much color transition in the ".gif" format (or extension).
the image of the web page sketch a few paragraphs
above should be saved in the ".gif" because it has
no gradual color transition and there is little concern
about compression quality. A photograph, on
the other hand, should be saved in the ".jpg" format
because there is a lot of color transition and usually
multiple colors which need to be preserved as much
as possible for quality display.
For example, the photograph
below on the left is saved in the ".gif" format which
compresses the image too much and greatly reduces
quality. The same photograph on the right is
saved in the ".jpg" format and is still compressed,
but not so much that the quality is compromised.
Photograph copyrighted by C. Czach
Hidalgo - 2003
A safe bet
is to save any image for the web site designer in
the ".bmp" or ".tif" format which saves the image
in a high resolution. The images in these formats
can be converted into respective formats that preserve
quality but do not slow download times significantly.
If all else
fails or you don't feel confident manipulating images
yourself, just provide hard copies of photographs
or images and we can scan and manipulate them for
- Be Flexible:
Remember, the website developers know what to do and
what not to do for the best site viewing.
As a result, you might have to compromise in some
areas of design to ensure quality, site load times,
viewing and other technical restrictions that may
sites that are not easily navigated, sites that are
not relevant to their needs or desires and sites that
do not offer enough content pertaining to a specific
subject. Our designers know the in's-and-out's
of web design and will make regular suggestions only
to avoid turning away a potential paying customer.
Start thinking about a domain name (a.k.a. URL, Internet
Identifier, DNS) for your website before the website
generation begins. Don't set your heart on one
name (yourcompany.com) because chances are it's already
taken. Make a LONG list of different possibilities
and pray that one is not already reserved.
spent more than two hours searching for a domain name
that was not already reserved. This person settled
for a name that was nothing close to what they originally
wanted. They tried 43 different variations before
deciding on the final version of a domain name.
Be prepared for the worst case scenario.
Think of blatantly obvious titles for each page that
sum up the page contents in one, two or three words.
Titles play an important role in attracting potential
paying customers who are looking for exactly what
you're selling. Just as you look for the "house
wares" sign in a store when shopping for a spatula,
so too must you point the potential buyers to the
right place for what they're looking for.
want to waste time visiting sites that don't offer
what they want or need. A simple and relevant
title tells them in an instant they're in the right
Don't tell anyone that you have a live website until
it's completed, up and running. It's an exciting
thing boast about, but know that it can take up to
72 hours AFTER the site
is completed AND uploaded
to the Internet before people may be able to navigate
to its location on the Net.